Fairfax Media sought to strengthen AFR’s position as the go-to financial publication for the latest goings-on and need-to-knows. To bring this message to life, we created the Know You Know Media Challenge - a quiz with a twist. Contestants were asked to choose a character and answer a series questions in a Choose Your Own Adventure-inspired narrative. Each correct answer included a hyperlink to a recent story in AFR that related directly to the question at hand.