adidas
Role: Digital Copywriter
Industry: Sport and lifestyle
adidas sought a cutting edge digital partner to help kick all their online communications goals. Enter: Foreign. Every word that was written in adidas' name online globally came from me - websites, microsites, landing pages, digital ads, product launches, website design elements, co-branded campaigns etc. There were many more sites created, I’ve featured only two.
adidas.com/football
An enormous task indeed, especially knowing I knew next to nothing about football. Never one to shy away from a challenge, I set about learning all I could about the round ball game: the Ballacks, Beckhams and other on-field maestros.
Featured Website: Impossible Field
Next challenge: Manga. This award-winning website was created to complement the TVC concept. Inspired by manga’s artistic ability to tell a cracking story in a short space, we brought the Impossible Field to life online.
